Cleveland Clinic’s Health Essentials: 9 Reasons You Won’t Think ‘Corporate Blog’

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Welcome to Cleveland Clinic’s Health Essentials web blog, a vibrant health and medical news site. Here are nine reasons you won’t think of it as a “corporate blog”:

  1. Health Essential is the no. 1 most visited hospital blog in the country — growing to more than 3.5 million monthly visits since launching in 2012.
  2. The blog features 3-5 new stories every weekday. This includes posts from 40 Cleveland Clinic doctors, nutritionists and experts.
  3. All Health Essentials content is written or approved by a physician or expert, building readers’ trust.
  4. We have created nearly 4,000 blog posts focused on meeting our readers’ needs, not talking up our strengths.
  5. We help people stay well, prevent illness, eat right and exercise. Our stories address everything from headaches and bunions to cancer and surgery.
  6. Stories appeal to readers’ curiosity: What does the color of your pee mean? What is your bladder telling you about your health?
  7. Our experts interpret breaking medical news, offering insight about what new research really means for patients.
  8. We use interesting, varied formats to tell stories, including infographics, videos, slideshows, galleries, recipes and “listicles.”
  9. Health Essentials is the heart of our social media strategy, driving more than one-third of traffic to the blog. FacebookTwitter, YouTube, Instagram, Pinterest, Vine, StumbleUpon, and our syndication partners all drive traffic.

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