Locations:
Search IconSearch
February 4, 2022/Living Healthy/Primary Care

What’s the Placebo Effect? Why It Happens and Examples

The placebo effect is a phenomenon where your high expectations can influence how well a medication or procedure works

Whimsical illustration of a person sitting on a giant pill

It might be easy to shrug your shoulders whenever you hear someone say, “It’s all about mind over matter.” But sometimes, that really is the case.

Advertisement

Cleveland Clinic is a non-profit academic medical center. Advertising on our site helps support our mission. We do not endorse non-Cleveland Clinic products or services. Policy

The mind-body connection can be a powerful thing. It can even be powerful enough that your thoughts and expectations can help you feel better when you’re hurting — what’s known as the placebo effect.

Family medicine physician Teresa Myers, MD, shares the psychology at play when high hopes influence your reality.

What is the placebo effect?

The placebo effect is a phenomenon where people experience benefits from a medical intervention, like a pill or procedure, if they expect that it will work. The intervention itself is neutral — there’s no reason for it to cause any effect, for better or worse. But the expectation that it will work makes it ... well, work.

“Placebos don’t do anything, physiologically speaking. But by giving them to someone, they can sometimes cause improvement, solely because of a person’s state of mind,” Dr. Myers explains.

Medical researchers use the placebo effect to test the effectiveness of medical interventions. In clinical trials, one group of participants will get the medication being studied. The other will get a placebo, like a sugar pill or saline injection.

The effects of the medication group and placebo group are then studied and compared.

Often, both groups will see improvement. The act of taking a pill or getting a shot makes people feel better, even when it shouldn’t. That’s the placebo effect in action.

Advertisement

The intervention being studied is only considered successful if the group taking the medication improves significantly more than those who take the placebo.

Why it happens

The exact reasons for the placebo effect are still being researched, but it may all boil down to your expectations.

“The stronger you build up a person’s expectations and belief in their treatment, the more it can actually influence the outcome,” Dr. Myers notes.

Think about it: If a trusted healthcare provider hypes up the medication they’re prescribing and is overly positive about how you’ll react to it, chances are, you’re going to buy into it working. You’re invested in its success. And those good vibes can be a powerful lens through which you see the outcomes.

You think it’ll work. You want it to work. So, in a way, you (subconsciously) talk yourself into believing it’s working.

If every time you take acetaminophen (Tylenol®), you tend to feel better, you might find that you start to get relief faster than normal. Your brain associates taking medication with feeling relief.

“That repetitiveness can become a self-fulfilling prophecy," Dr. Myers explains. “Just the ritual of taking medication can have a healing effect.”

What’s more, your body can react to keep the benefits rolling.

Say you take a placebo that you’re told will help you relax and sleep. You truly believe it’ll work. In response, your brain may slow down production of stress hormones. It might release feel-good endorphins that help you relax. That’s a recipe for better sleep. And it’s all thanks to your belief in that placebo.

It’s worth pointing out that there’s an opposite phenomenon that can come into play as well. It’s called the nocebo effect. It’s what happens when you have negative expectations leading up to a medical intervention — bad vibes manifest in a worse outcome than expected.

As Dr. Myers says, “The brain is a powerful tool. What you think about, you bring about — good, bad or indifferent.”

What’s the harm in the placebo effect?

There’s no risk in taking a placebo as part of a scientific study. The placebos used in research are purposefully designed not to cause harm. The only risk is the lost opportunity of not getting a potentially effective experimental treatment.

And there can be real upside to the placebo effect for some people. If you’re facing a potentially life-changing diagnosis but have confidence in the care you’re receiving, the placebo effect can be an advantage that can make your treatments work incrementally better.

Advertisement

At other times, understanding the placebo effect can help you to better scrutinize some questionable and risky over-the-counter products. Things like unregulated supplements, oils, tinctures and herbal remedies.

“Even if they have nothing in them, there’s going to be a certain percentage of people who are going to feel better even if — scientifically speaking — they don’t do anything beneficial,” Dr. Myers notes.

The believers tell their friends about their “miracle cures.” They spread the word to their followers on social media. Soon, products gain traction for lowering anxiety, improving digestion, boosting energy and just about any other health improvement imaginable. Except ... they’re not proven by research, and are likely nothing more than a placebo effect.

But those products aren’t well-regulated. And unlike sugar pills and saline solution, some of them can cause real risks — like side effects, interference with medications and long-term damage to your health. They can also get costly.

That’s why you should always talk with a healthcare provider before starting supplements.

Placebo-based benefits can still feel good. And if they work for you and don’t cause harm, maybe they’re worth it. But it’s important to know and weigh any risks, too.

Advertisement

Learn more about our editorial process.

Health Library
Clinical Trial (Clinical Study)

Related Articles

Brownish-red ibuprofen pills spilling out of a bottle
August 25, 2025/Chronic Pain
Is It Safe To Take Ibuprofen Every Day?

This medication is best used on a limited basis

Assorted medications spiraling
August 22, 2025/Primary Care
How to Properly Dispose of Out-Of-Date Medications

Authorized take-back programs, services and drop-off locations are the best, safest way to get rid of expired medicine

Person sitting up in bed, under the covers, scrolling on phone and holding a cup of coffee
August 19, 2025/Primary Care
Is Bed Rotting Healthy?

This trendy practice may boost your physical and mental health — but done incorrectly, it could make things worse

Person in bed asleep, wearing a sleep mask over their eyes
August 12, 2025/Primary Care
Did You Know You Can’t Sneeze in Your Sleep? Here’s Why

If you’re sneezing, you’re definitely awake — you just don’t realize it

Person sitting on couch, breathing into a paper bag
August 8, 2025/Primary Care
Hiccups: Causes and 11 Ways To Get Rid of Them

Changing how you breathe, gargling water and distracting yourself are all common ways to stop your diaphragm from spasming

Woman with hair up, leaning over the toilet
July 31, 2025/Primary Care
Wondering What the Color of Your Vomit Means for Your Health? Consult This Chart

Seek emergency care for vomit that’s red, black, brown or resembles coffee grounds

Person with sore throat, standing in their bathroom at home
July 30, 2025/Primary Care
How To Heal a Sore Throat After Throwing Up

Forceful vomiting and stomach acid in your esophagus can cause a sore throat that lasts days or even weeks

Older person standing in living room grasping hip in pain
July 30, 2025/Chronic Pain
What’s the Difference Between Acute and Chronic Pain?

Acute pain goes away with treatment, while chronic pain is long-lasting and can be complex to manage

Trending Topics

Person in bed sleeping on their side, covers off
Breathing Problems? Try These Sleep Positions

If you’re feeling short of breath, sleep can be tough — propping yourself up or sleeping on your side may help

A couple looking at skyline, with one person slightly behind the other, head bent down
What Is Anxious Attachment Style — and Do You Have It?

If you fear the unknown or find yourself needing reassurance often, you may identify with this attachment style

Glasses and bottle of yellow-colored prebiotic soda, with mint, lemon and ginger garnish
Are Prebiotic Sodas Good for You?

If you’re looking to boost your gut health, it’s better to get fiber from whole foods

Ad